The first online shop is imminent and there is so much to do? Do not panic, the most important tips to get started in the world of e-commerce, we have collected here for you.
Pull up an online shop in small style and do not invest much? Is that still possible today – and if so, how do small online retailers best go about the project? The most important tips for beginners in online trading in the overview.
With our article “E-commerce made easy“, we give you in cooperation with E commerce Shop Development company for a first, fundamental help for the successful entry into e-commerce.
1. Simple market research before starting the online shop
Before you run a big run, check to see if your product appeals. You do not need a big budget, just a little infrastructure and no huge stocks.
Pink biscuits from gluten-free baking ingredients for pregnant women are in your opinion the hit? Does a startup and an online shop with an omni-multi-channel ERP middleware connection have to be established immediately? No, do not do that. A simple SaaS shop off the shelf or an eBay account is enough for a first pilot attempt. Then run Adwords ads, put in a small advertising budget, and see if anyone likes your product. This narrow gauge market research also leaves room for change. Maybe it should be more muffins, or muffins and biscuits.
2. Find the right shop system for the start
It’s hard to get started, so online retailers should not make the start any harder. To a “big enterprise solution” may at the beginning like to be made a bow. A simple software-as-a-service solution or open source standard software is enough to get started. Many complex solutions require an agency or your own IT that will exceed a small startup budget.
Nevertheless, the professionalism of the new online shop should not suffer, otherwise the shop loses credibility and thus sales. A middle ground between a small budget and a professional appearance is the design of an individual shop template by a designer.
More information on choosing the right shop system can be found in the article ” The Road to the Right Shop System: the t3n Expert Talk [dmexco 2014] ” and all the latest trends in the e-commerce software world can be found in the series ” Ecommerce Trend Overview: Frameworks, Standard Software and Modular Systems “.
3. Yes, you need a merchandise management system
Bills can create any online shop system that is correct. Quite often the fun ends with it. A transfer to an accounting software or even help with packing the shipments and setting up a warehouse does an online shop rarely – and if, then often poor or cumbersome and time-consuming.
In order to keep enough air for increased sales, a mail-order solution should be integrated into the shop. A merchandise management for online retailers, which ensures that the organizational effort keeps within limits. Such a software automates many processes: For example, with such a solution, all delivery notes, invoices and delivery labels can be created, printed and edited in one go. Even if you do not need that for your two to three packets at the beginning, you’ll start to sweat as soon as two or three broadcasts suddenly turn twenty or thirty. A dealer is better prepared for that.
4. No, you can not write your legal texts yourself
Dear no general terms and conditions, as legally questionable terms and conditions. This leads only to warnings. Formulating an imprint text is still reasonable, but even with the cancellation policy and many other, legally imperative clues, it is advisable to consult with legal advice. Alternatively, there are also commercial providers who specialize in legal texts and legal advice for online retailers. For example: IT law firm Munich , Protected Shops , Trusted Shops or Janolaw .
5. For God’s sake, do not be interchangeable
Actually, this is the first bid by the online retailer: “You can not be exchangeable”. No matter which business model you operate, you have a big advantage over any competitor if you have an exciting story to tell. What makes you special, what makes your shop unique? Very small traders in particular must become a brand that stays in the memory to survive alongside the big top dogs. Otherwise, the returning existing customers will be out for good.
6. Know your business model
Online retailing is highly competitive, with only a handful of business models that can be sustainable. It is important to be realistic about your own offer and your own options and to choose the right business model.
7. Search range
Reach is sales, so in the beginning marketplaces should definitely be part of the sales strategy. Amazon, eBay, Hitmeister or Etsy and Dawanda generate sales quickly and thus lay the foundation for growth and their own advertising budgets. For example, to carry out a product data marketing campaign in addition to SEO and SEM strategies.
However, marketplaces should only be part of your strategy, because that is where you gain sales, but only with difficulty. So check carefully how you want to trade there: “Use Amazon or not? The final clarification of the marketplace question “.
8. Let your customers pay as they want
Cash on delivery, prepayment and end. If your payment methods look like this, you can close the store right away. Customers want to be able to choose their preferred method of payment, so let your customers pay as they please. Debit, credit card and PayPal are the minimum. If your margin allows it, the German favorite child should not be missing: the bill.
If the preferred method of payment is missing, then there is a purchase cancellation, as a recent study proves again and again : The rate of cancellation in advance is more than twice as high as a purchase on account.
9. Give your customer an experience with his delivery
Home delivery is an important moment for online retailers because it creates physical contact with the customer. This is the moment when retailers need to use themselves to bring themselves and their brand to mind, to give the customer an unpacking experience. That creates customer loyalty.
10. After the order is before the order
Customer loyalty can be established in many ways: a simple tool are attached vouchers for a follow-up order or newsletter signup coupled with a discount offer. The so-called shopping cart cancellation mails are a somewhat more complex method as well as the possibility to offer certain product groups for subscription .